brand concentration meaning in English
品牌集中度
Examples
- The empirical results show the appropriate conditions for those firms to develop own - brand strategy include end - user consumers as the customers , slow speed of change in industrial technology , low degree of product standardization , and high degree of brand concentration
研究结果显示，适合发展自有品牌策略的情境包括顾客为最终消费者、产业技术变化速度慢、产品标准化程度低以及品牌集中度高等产业结构条件。 - This measures are , namely , to set up parent - subsidiary company system in chinese tobacco group head office , to unify technique development , to unify the arrangement of the cigarette productivity , to increase the brand concentration , to unify the build of the cigarette marketing network and the logistic sending system , to unify the fund management , to unify the strategy measures to reasonably arranging tobacco resources , so as to promote the overall ability of chinese tobacco head office to compete , all in a bid to build china tobacco ' s core competency
然后，本文从战略与环境及资源能力相匹配的角度，规划了中国烟草总公司集团化经营的基本运作模式和组织结构调整方案，提出了增强中国烟草总公司竞争能力的战略措施，即：组建母子公司体制的中国烟草集团总公司，统一进行技术研发，统一进行卷烟生产力布局，提高品牌集中度，统一进行卷烟营销网络和物流配送体系建设，统一进行资金管理，统一进行烟叶资源合理配置等战略实施措施，进而全面提升中国烟草总公司的核心竞争能力。